Attraction Marketing and how can I use it for my MLM business.
In society, both farmers and hunters are necessary. Farmers grow things, they cultivate, they bring things to life and then they allow others to benefit from their hard work.
Hunters, on the other hand, go out and chase after things until they can catch them and bring them home. Both put energy into their work. And both are able to provide a service to their families and society.
Multi-level marketing is something like this. There are a couple ways to get leads, and grow a downline. One is the “old school” method, which is a lot like how the hunter operates.
If you’re an old school marketer, you’re probably familiar with the “3 foot rule”, which is hunting down every possible prospect – your family and friends, the people you work with, your neighbors, people from your church or temple, the parents of your children’s friends – the list could go on and on…
The people you hunt are often like the animals that the hunter hunts. They don’t want you to catch them! Old school marketers often find that people don’t want to talk to them any more for fear they will be pressured to listen to yet another pitch about your the hunter’s opportunity.
Is this any way to run a business or get people to join you? Even if you have a great opportunity to share, you might never get the chance to tell anyone about it because everyone is avoiding you like the plague!
There is another way to conduct your marketing efforts, though. It’s called attraction marketing and it’s much more like farming. It’s much less aggressive than hunting, at least for the people you’re working to attract, so your prospects are not likely to run from you – in fact, they’re much more likely to run to you!
With attraction marketing (farming), you work to make conditions right for your business to grow and for relationships with prospects and business associates to sprout.
Attraction marketing makes it easy for you to naturally share your products and opportunity with them because by the time people get to you, they’re already interested.
The seeds are already planted – you only need to give them some care, water and sunlight and watch them grow.
I guess you can probably see where this is all leading. Truly, it’s much easier to conduct business using attraction marketing than old school marketing. Aggression is old hat, and it doesn’t work – it only makes you unpopular.
On the other hand, you can be aggressive with building your business behind the scenes, but not when it comes to gaining leads and prospects.
For that, you want to make yourself attractive as a brand, and your products and your opportunity as attractive as possible so that people want to talk to you about your business and so that they come to you willingly, not by being dragged kicking and screaming.
So if you’ve ever wondered if there’s a better way to get prospects on your side, now you know.
- Farm them, don’t hunt them!
- Nurture your business relationships; don’t beat them over the head!
- Grow it, don’t kill it!
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