Go where the fishes are

If you think about the techniques of fishermen, you will notice that they plan out their trips for the most part to determine where the fishes are.

They leave the dock with the intent to come home with fish, therefore making sure that they strategically seek locations where the fish are bountiful.

In the network marketing world, your strategy should be the same. You don’t want to aimlessly wander out into the world hoping that someone takes a bite at your bait.

Instead, you want to make sure that you plan to go where the fishes are!!

Once you learn this crucial skill, you will find your recruiting efforts generating more qualified prospects, and will never grow short of finding fish that are willing to bite your bait.


Do you think people will come to you if you just sit in a corner? No, they won’t. So what you need to do is see more people. You can’t build your network if you just stay in one place and wait for your prospects to come to you. Go out and find them!

If you don’t know where to start, talk to anyone who will stand long enough to listen to you. By doing this, you can hit two birds with one stone.

You are able to filter your leads and practice your people skills at the same time.

Or you can also start with your warm market list. Invite your relatives and friends over. Set up a casual meeting and discuss your proposal over a cup of coffee.

Strike a relaxed conversation and let them warm up before you bring in the real deal. Don’t jump out instantly.

You don’t want to scare them away. If they are interested, follow up. If not, stop right there. You don’t want to put a strain on your relationship by pestering and guilt-feeding them to join you.

Once you’re done with your warm list of prospects, proceed to the cold list of strangers.

Focus on the niche that your product caters to. Are you selling weight-loss products? Then approach people who have weight problems or those who are image conscious.

You can also have your warm market refer you to the people who want to shed some pounds off whom they already know.

Use the right bait

In order to catch the right fish, fishermen use the right bait. The same goes with a network marketing setting. You must have the right attitude, skills, and the tools to “catch” the right prospects and guide them to the business.

Provide quality teaching and a solid support system to your potential and existing business partners. Establish a sense of leadership, valuable relationship, and growth within your organization.

Take note of the cardinal rule in creating a strong and effective network marketing organization:

Help them first—your partners and associates—to get what they want in life before you get what you want. We should use the business to make great people and not to use people to make great business.”

Keep on fishing

The fishermen don’t stop fishing until they catch a sufficient amount of fish to bring home to their families. They go to the right spots, drop their nets over and over, and catch as many fish as they can.

If your goal is to recruit at least 10 people a day and you manage to achieve 5 recruits by prospecting in just three hours; you can successfully reach your goal if you double up your prospecting hours in a day.

It is through increased activity that you can achieve your desired result.

If you practice the principles of the law of the fisherman, you will never let rejection, failure, and disappointment get you down. No matter what obstacle comes your way, you will never allow it to get to you.

Establish your own statistics and improve it to achieve great results. Remember, no hard work goes unpaid. Just be patient and all your efforts will pay off.

Jennifer Asidao-Querubin
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