At some point in the recruiting process, you will need to follow up with your prospects. Sometimes it will be by phone, and other times you’ll need to follow up via email, which also includes emailing prospects through social media, or in forum messages. The thing is, most network marketers are clueless when it comes to emailing leads and prospects for their business.

This article will help you become more effective as an email marketer.

The main purpose of effective email marketing is to use it as a relationship builder instead of a tool to sign up recruits. Emails should be used to promote interaction and engagement to help prospects determine if your business is a good fit for them.

How to Email Potential Prospects

Emails can be used to qualify potential prospects and weed out people who are not interested in what you have to offer.† Use emails to create conversation by asking simple questions that allow you to learn more about your lead.

You want to be personable, convey genuine interest, and be open to listening to what your prospect has to say. Conversation doesn’t even have to be business related. You can ask the prospect about their family, interests, past occupations, or talk about where they live.

You want to make sure that the email doesn’t seem like you just cut and pasted it, then clicked the send button. People can detect when an email has been sent as a generic response – so do everything you can to personalize it.

Present yourself as an authority

It is important to give your prospect the feeling that you are an expert in your field. You are experienced, confident and professional. Don’t be afraid to use posture when you email prospects. You’d be surprised by the responses you get when you are concise, to the point, and convey what you want to communicate.

Always remember that you become more attractive to a potential prospect when you can engage in meaningful conversation without beating your lead over the head with your business.

Using email to recruit prospects works very well online when you know how to do it correctly. Remember to be personal, lead with meaningful conversation with the intention to get to know the prospect better, not just to get the signup, use posture to put you in the position of authority and never, ever give your business opportunity link if the prospect does not give you the open door to do so.

Follow these easy steps, and you’ll develop a strong system for emailing MLM leads and prospects.